An advertisement featuring Lionel Messi at the 2024 Super Bowl brought around $21 million. Find out how much the Argentine celebrity made.
Super Bowl 2024 was, as usual, a fantastic platform for the world’s most recognizable businesses to promote their products. Allegiant Stadium in Paradise, Nevada was the site of the high-profile event, which drew in a huge celebrity audience. Everyone thought the event was really amazing. This year’s event included the music of pop star Taylor Swift.
The $21 million Super Bowl commercial featuring Lionel Messi
Brands from all around the globe may take advantage of the Super Bowl because of this. For a relatively short time or a very little amount of space, some of the most prosperous companies shell out exorbitant sums of money to promote their wares. As the pinnacle of American football, the Super Bowl attracts thousands of viewers from throughout the globe.
Lionel Messi was the featured athlete in this year’s Super Bowl ad for Michelob Ultra beer. At the beginning of the 90-second commercial, we see the world champion at a beach bar ordering a beer.
Totaling $21 million, Michelob Ultra was obligated to spend for the Super Bowl promotion. The bartender told Messi that his drink of choice would not be available.
Messi showed remarkable patience while waiting for a football, and he wasted no time showing off his abilities once getting his hands on it. The commercial features Messi with actor Jason Sudeikis and retired American football quarterback Dan Marino.
Amount paid to Lionel Messi for 2024 Super Bowl commercial Messi earned $14 million for the 30-second commercial. Some of the famous faces that have graced Super Bowl 2024 advertising include Ben Affleck, Jennifer Lopez, Steve Martin, John Travolta, and Jeremy Renner.
Seven million dollars for a thirty-second ad was a must for companies. The ambition of major businesses to showcase their products during the Super Bowl is driven by two things: the recognition that can be gained from enormous audiences and the prestige that is at stake.
It was at the Super Bowl when Lionel Messi made his advertising debut. Michelob Ultra is a beer brand that is well-known in other countries. The Argentine superstar’s American image took a sharp turn as he joined Inter Miami in the summer of 2017.
In a nail-biting overtime thriller in Las Vegas’s Allegiant Stadium, the Kansas City Chiefs defeated the San Francisco 49ers 25-22. The Chiefs went on to win the Super Bowl in the end. In the last five years, the Kansas City Chiefs have won the Super Bowl for the third time in franchise history.
Because Messi was not there, Inter Miami was the target of many lawsuits.
More than a thousand locals and visitors have lodged complaints with the Hong Kong Consumer Committee over the exhibition match between Inter Miami and a Hong Kong national team, all because striker Lionel Messi was not in attendance. Claims totaling more than HK$8.9 million (or more than $1.14 million in US dollars) have been published by the South China Morning Post.
The Consumer Committee has been inundated with 1,038 complaints about the purchase of match tickets. Of these, 265 were reported by tourists.
Though the control took place on Sunday in Hong Kong, the United States team nevertheless managed to pull off a 4-1 victory. A crowd of almost 38,000 people saw the action. Many of them were unhappy that Messi wasn’t playing, according to RTHK, a radio station in Hong Kong.
Additionally, one could hear cries of “We want Messi” and “Give us our money back” in addition to booing.
Messi was reportedly obligated to play “for at least 45 minutes unless he is ill or injured” in order to host the friendly encounter, as reported by the South China Morning Post, which cited its own source.
Inter Miami head coach Tata Martino said the Argentine star sat out the game due to an ailment.
Because Lionel Messi was unable to take part in the exhibition match in Hong Kong, Inter Miami has issued an apology. Despite the disapproval of fans and event planners, the Major League Soccer club felt this was a necessary move.
The Argentine, who has won the Ballon d’Or eight times, was injured and did not participate in Sunday’s encounter in front of 40,000 spectators at Hong Kong Stadium. Medical staff determined that he and teammate Luis Suarez were not in a safe enough condition to return to play after evaluating him.
We regret for the disappointment caused by Luis Suarez’s and Lionel Messi’s inability to play in Sunday’s game. We acknowledge that there was dissatisfaction, even though we tried our best. Fans in Hong Kong and the event’s organizer, Tatler Asia, are understandably frustrated by the last-minute decision, and we’re sorry for that. The health of our players should always be our top priority, and we regret that injuries do occur in our beloved sport,” Miami FC wrote in a statement given to Reuters.
In reaction to the reactions of both the government and the outraged spectators over the influential soccer player’s absence, the event organizer declared that tickets would be partially refunded.
Despite just 28,614 tickets selling, 36-year-old Messi came on in the 61st minute of Inter Miami’s friendly encounter against Visel Kobe in Tokyo, where large sections of the National Stadium were empty. The contest happened three days thereafter.
Two March friendly matches, one against Nigeria in Hangzhou and the other against Ivory Coast in Beijing, have been canceled by the Argentine national team. Many attribute this ranking to the incredible Lionel Messi, a football player.
A friendly match between Inter Miami and the national team of Hong Kong—a special administrative region of China—ended in a 4-1 victory for Inter Miami last week. There were forty thousand spectators in the stands, and they were all disappointed that the technician, who was 36 years old, did not participate in the sport. Their $640 ticket allowed them to see the Argentine superstar’s performance.
Fans in the crowd voiced their intense displeasure after the game ended. Because they felt they had been wronged, the fans screamed “We want Messi” and “Give us our money back” as they demanded the chance to witness Messi play.
After that, 1,093 people lodged complaints against the seven-time Ballon d’Or winner with the Hong Kong Consumer Committee. They first filed claims for compensation totaling more than $1.14 million.
Just days after the match, the match’s organisers, Tatler Asia, said that they would pay half of what ticket holders paid.
We demanded that Inter Miami’s owners and coaches have Leo Messi speak before the crowd and explain why he would not be playing in the game the moment we found out of his withdrawal. Messi was absent. He instead joined Luis Suarez in a match against Vissel Kobe in Japan on February 7, three days later. The game went into overtime and was ultimately settled by penalty kicks with a score of 3:4. One of the Tips Bet statements. The team said “This is yet another slap in the face for us.”
The US national football team’s coach, Tata Martino, tried to cover up the gaffe by saying that Lionel Messi was out with an injury.
This led the Chinese sports authorities to decide to lift Argentina’s restrictions on Chinese soil.
“Following recent events and the discontent created among fans, we have decided to cancel the scheduled matches of world champion Argentina that were to take place in our country in March,” said authorities from the administration.
